How to Promote Your Website Via Google Adwords

If you are trying to learn more about how to promote your website via Google Adwords, then you probably already have at least a rudimentary understanding of PPC marketing.  PPC advertising is one of those subjects that you can learn 90% very quickly and spend decades learning the last 10%.  Fortunately, by following a few key strategies, you can be very successful with that 90%.  Here are a few quick tips that will quickly improve your understanding of how to promote your website via Google Adwords.

1.    Know the Value Of Your Target Conversions.
The most important thing to know is what the value of your keywords are.  The biggest mistake that most people make in the beginning is only looking at the conversion rate.  If someone told you that you could have a keyword that converts at 10%, you would probably jump on the opportunity.  However, if those conversions are worth less than the cost of acquiring them, you still lose out in the end.  In order to decide how much you can bid on a keyword and at least break even, you need to find out what the value of your conversion is.  If you are bidding on keywords to build your list, then you need to know the average lifetime value of each person on your list in order to budget your Google Adwords campaign effectively.

2.    Always Target the Top Position
It doesn’t matter what niche you are in, there will likely be a few keywords that simply aren’t worth the cost.  Much like organic traffic results, you will get the biggest benefit from being the top keyword.  For most people, this means that you will need to eliminate some “obvious” keywords in which the top position isn’t financially feasible.  By doing some testing, you will be able to promote your website using more targeted, relevant keywords to get great results at the top position, while still paying less.  Remember, with Google Adwords you are paying per click regardless of what position your ad is in.  In order to get the maximum value from each click, your ad must be in the top spot.

3.    Never Stop Testing
If there is one mistake that will doom you over the long run, it is not testing.  Not only will Google Adwords change their policies from time to time, but the average person using the Google search engine changes as well.  The thing to keep in mind is that you shouldn’t only test out keywords, but also your landing page.  Maybe there are a few tweaks on your landing page that will double your conversion rate.  This not only makes your current keywords more effective, but could also allow you to go after more expensive keywords that were otherwise not worth the benefit.

When learning how to promote your website via Google Adwords it is really easy to get bogged down and overwhelmed by the details.  Fortunately, there are a few simple rules that can immediately make you a more effective PPC campaign manager.  Always know the value of each conversion, be willing to pay for the top ad position, and never stop testing.

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