The challenge you face when you create a new website is a considerable one. Best estimates suggest that there are over 300 million websites online and this figure is going to escalate as DIY website creation sites become increasingly popular. It will take time and patience to drive traffic to a brand new website but if you follow the marketing tips below, it will only be a matter of time before success is yours.
Content & Value
Forget about utilizing search engine ‘tricks’ and focus on writing high quality content for human consumption. Google is on a mission to improve visitor experience on websites and is heavily punishing sites deemed to be in breach of their code. Algorithm changes like Google Panda crippled some websites who went from the top page to page 10 obscurity almost overnight.
Your content must be relevant to your industry and provide value to the reader. Even if search engines don’t punish your for irrelevant content, visitors will vote with their fingers and leave the site en masse. Bear in mind that most readers skim through pages so include bullet points, catchy headings and sub-headings, numerous paragraphs and always strive to write in a conversational tone if possible.
Facebook has an estimated 900 million + users while Twitter is marching towards the 500 million mark. Create a profile with detailed information and begin the process of establishing your personal brand. Rather than post nothing but company information online, create a community page where interested parties can discuss not only your business, but also the industry with which you are involved. Post important information in order to be seen as an authority figure and respond as soon as possible to genuine queries. Deal with customer complaints and negative comments privately. Airing your dirty laundry in public does little for your company’s reputation.
Pay Per Click Advertising
PPC is still a great way to market with a high Return on Investment reported by companies that use it effectively. Every click your advert receives sees your company pay a certain amount. Google AdWords does not have a set budgeting requirement so if you only want to pay a few cents per click and have a tiny daily budget, you are allowed proceed at your leisure. Always focus on quality over quantity as a high conversation rate is key when it comes to achieving an impressive ROI.
These are just some of the ways to begin marketing your new website. While technological advances and Google algorithm changes mean companies still have to be on their toes, there are still a few old tricks that can be very effective.
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