If you’re an avid blogger, then you probably know that in many ways you have to run your blog like a business. Your website essentially presents your image to readers, and if it doesn’t look professional, readers aren’t going to take you quite as seriously as a blogger. Of course, many of us aren’t coders, so making your website look professional is often a lot easier said than done. Still, even if you lack HTML or CSS knowledge, there are many simple things you can do. Here are a few simple ways that you can make your blog look more professional.
Up your photography game.
Taking high quality photos for your blog is definitely a skill that comes with time, but there are several techniques you can apply in your photography right now to make them look more professional. If you’re a food blogger, for example, you can invest in a small marble slab from a granite company like this for your food photos. Marble makes for an ultra professional background that complements food perfectly. If you shoot product like photography for DIY tutorials, you might invest in some textured posterboard or large chalkboard for your backdrops. If you move around to different locations for your photography—as a fashion photographer, for example—it might be worth it to invest in a photography case like this one so that you can take all of your photography accessories with you on your shoots. Software like Adobe Lightroom can also go a long way in taking your photos from good to great. Take some time focusing on improving the photography for your blog, and you’ll love the professional difference it makes.
Include at least one image in each blog post.
Images, especially if they are high quality images, go a long way in making a blog post look more professional. Include at least one image for each blog post, and place the first (or only) image just below the title of your blog post, above any text.
Resize all images to fit the width of the blog content area.
In addition, make sure all of the photos are of a consistent width. Preferably, all of your photos will exactly fit the width of the blog content area, being just as wide as the text column. If the blog content area is 600 pixels wide, for example, size all images (landscape or portrait) to be 600 pixels wide before uploading them to your blog post. Your blog will look much neater.
If you have a sidebar that’s full of images, the same applies here—make all images the same width to give the sidebar a more organized, grid-like look.
Use a cleaner theme.
Whether you’re on Blogger, WordPress, or a different platform, you’ll want to go with a clean theme for your blog. Instead of using a theme that has a busy background and multiple typefaces, opt for one with a neutral background (white is usually best) and clean typography settings. You may be used to having a chevron background and a busy sidebar with lots of images, but you’ll be surprised at how much more professional your blog can look just by going with a cleaner theme.
Practice good typography.
Good typography can truly make or break the look of your blog. A professional looking blog will follow fundamental typography principles, making your content easy to read and synthesize. Your blog title, for example, is the largest text on the page, while blog post titles are the second largest. Subtitles within blog posts help divide them logically without confusing the reader—they are clearly subtitles and not blog post titles. Text, meanwhile, is limited to one or two typefaces, and text size and line spacing make for easy reading. This article has some great additional information on the fundamentals of typography for websites.
Give your blog a color palette.
Does your blog design follow a specific color scheme, or are you using a wide variety of colors on your blog? To give your blog that extra professional touch, try to go with a particular color palette. You might, for example, keep all blog post titles the same color and use that very same color for any links on your page. Then, you might use your accent color for your social media buttons. As you create more accents for your blog (footer, Pin It buttons, an About Me button, etc.), use these same colors to give your blog a more consistent look.