Ecommerce Shopping Cart Software - Issues to Consider
There are numerous factors to consider before you choose shopping cart software for your online store.
Clearly, the more options you give customers, the easier it is for them to use your cart. Most shopping carts have payment options such as credit card, debit card and PayPal. First and foremost, choose shopping cart software that has at least 10 or more methods of payment. Also, make sure that the software has merchant account/gateway integration, credit card processing in real time, the ability to accept payment in any of the world’s currencies and customizable checkout. The top shopping cart software has all of the above but lesser quality services do not.
Your website builder or shopping cart software must also make it as easy as possible for customers when it comes to navigating the site. Simply put, if it’s difficult for the customer to find what they need, they won’t spend very long on your site, not when there are dozens of alternatives. Online shoppers are spoiled for choice and it’s your job to ensure that this is the case when they visit your site. Your software should ensure that finding items in your store is a walk in the park.
When it comes to online shopping, speed is of the essence. Suppose you are a customer who has spent a few minutes on a site, found what they needed, went to the shopping cart to purchase goods only to be met by an error message. Would you continue on the site until the order was confirmed or would you go elsewhere? Customers will not wait and you can guarantee that an error message at the checkout counter is almost certainly a lost sale. The longer it takes to fix, the more customers you lose. Ensure that the shopping cart software you use has excellent customer service. Remember, every minute a problem goes unresolved equals more lost revenue.
Even though you should never use price as your sole reason for buying/not buying shopping cart software, you probably have a set budget. Take a close look at all the features offered by a shopping cart software company. If there are items that you don’t really need, opt for a less expensive package. Writing down what your online store needs is probably a good idea to start with. BigCommerce has the lowest monthly charge of any package at $24.95.
Finally, you must always have top notch security on your site to give customers piece of mind. If your site lacks the best security, no customer will want to risk giving credit/debit card details. If you saw a site that wasn’t secure, would you really purchase any items from it?
Although there are scores of shopping cart software companies out there, it’s not difficult to find the very best. Be sure to read as many reviews about these companies as possible before committing to a purchase.
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