Every business experiences times when the sale are coming in fast and furious and an occasional slowdown in sales, especially after the holiday shopping season has passed. Instead of watching sales decline at a dramatic rate, be proactive and drive customers to your business by making some changes right away. Use these five strategies to boost sales and keep your profit margin steady throughout the year.
The most obvious method to drive customers to your place of business is throw a sale and advertise for it correctly. Having a promotional sale can bring customers in and really boost business if dones correctly. Since most items are marked up during the holiday season, businesses can afford to profit less on certain products. Buy one get one free and buy one get one 50 percent off are the most popular types of promotions but you can try something a little different by adding a contest for some products for free. Once customers are in the store, open your mouth and market other products to drive sales up even more. Just remember to offer the promotional sale for only a limited time as they can lose their luster if they go on too long. Customers need to know the sale is only short-term, or they will put off shopping until a later date.
Spreading the word about your business is essential for increasing your customer base. Take out ads in newspapers, send promotional mailings and place sales signs outside of your business. The more your business stands out, the better your sales will be so make sure that the designs for each ad are well done and enticing. When you are figuring out your yearly advertising budget, always save more money for slow seasons and plan accordingly with campaigns.
Always market your business on social media platforms. It’s a completely free form of advertising that has been proven to be effective. Create a contest for free products on your business page, and have customers enter the contest by sharing or liking your post. This greatly increases the number of potential customers who see your business profile.
Customers always want to feel like they are getting a great deal. Offering gift cards, like those that can be offered with www.plastic-card-city.com or on the main page, with purchases is a great way to boost sales. Offer customers a gift card when they purchase expensive products or products you need to sell quickly. Customers will return to use the gift card, and this gives you an opportunity to make another sale. The more contact that you have with your customer the better opportunity you have to make the sale.
Collect E-Mail Addresses
Emailing customers is another completely free way to grow your customer base and boost sales. Post a sign-up sheet near the register and email customers every time you have a sale or get new products in. Emailing customers at least once a week increases the odds that they will shop at your business as opposed to other retailers who don’t have email newsletters.
No matter what your budget is, there is a way to increase your profit margin. Implement these strategies into your business plan to grow your customer base and keep your sales steady throughout the year.