As a social media network connecting billions of users, Facebook can be a great tool for promoting your business. But to attract a large audience, your Facebook profile needs impressive design to attract and build “likes.” Here are five tips for starting and improving your Facebook presence for your company.
1. Take Advantage of All Page Features
Your wall, photos, and apps coalesce into important tools that can be used to connect with your audience. Make sure your security settings are set to “everyone” for posting on your wall or tagging photos with your business, if you want to allow fans to send you feedback. You can also add tabs to your page, such as product purchasing tabs or custom apps, which increases the number of services your page can provide. A page that can serve as a one-stop service center for your audience to read customer reviews, learn latest news, and buy products in once place, improves your Facebook presence.
2. Design With a Different Template
Using a Facebook page template instead of the traditional design can make a great impression on visitors while allowing you to add your own HTML coding and enhance your page’s appearance. Templates give you the ability to add unique content, such as review pages, newsletter tabs, or search options for the page itself, customizing your Facebook page in a way that makes it user-friendly.
3. Add a “Call to Action” Graphic
Creating a beautiful design of arrows pointing up to the “like” button of your page can help. By visually encouraging visitors from your landing page to Another top: attach an incentive to “liking” a page, such as a coupon that can be used for the liker’s next purchase, or maybe access to hidden content on your page.
4. Embed Video Content
Videos add a wealth of information to your page without visitors scrolling around and searching for the information they are looking for. Videos are a good way to demonstrate your product’s capabilities or the services you provide in a quick and unique way from other business pages. With a template, you can easily integrate a video feature in your design.
5. Develop A Content Strategy
One of the most effective strategies to apply to your Facebook page is to develop and engage content. For example, use news articles, blogs, and links, while prompting a discussion with your audience. This is a good way to learn about your fans, and create personal relationships with them.
Remember, these tips are not quick fixes for improving your business’s growth. As with any marketing strategy, improving and updating your Facebook page involves a long-term commitment for true results. Keep adding and engaging with your fans daily or weekly in order to reap the benefits of a productive page.