5 Tools to Use When Marketing for Your Business

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No matter the type of marketing your business needs, there’s dozens of tools on the Internet that can facilitate marketing your business. From social media marketing to link building, no matter how you’re trying to market your business, odds are there’s a tool you can use to do it better. Below you’ll five tools to use when marketing your business, as well as multiple options to choose from between those tools.

Website Building

Social Media Marketing Tools


For social media marketing, two of the most popular tools on the Internet are Hootsuite and Sprout Social. Hootsuite is a social media management tool that provides detailed social profiling of your followers, automated message scheduling, and detailed analytics. Sproutsocial is one of the most popular alternatives to the ubiquitous Hootsuite, but more inclined towards helping improve engagement with your content. It’s also one of the few major social media marketing tools that are fully integrated with social media publishing, so you can do all of your social media management from one place.


Website Analysis Tools


For site analysis, SEM Rush is one of the leading tools. By tracking more than a hundred million organic keywords, SEM Rush gives you deep insight into the inner workings of your competitors, including their keyword use and ad text. It’s also an ideal way to find long-tail keywords and take your SEO data into concrete comparisons that can help you make better decisions.


Video Marketing Tools


For marketing your site with video, the best two content tools are arguably YouTube and Vimeo. As the most popular video distributor on the Internet, you should be familiar with YouTube already as one of the most engaging social media platforms online. Although Vimeo is somewhat less known, it can do a few things YouTube can’t. There are far less restrictive rules governing what type of content can be posted, high definition video is entirely native to the Vimeo experience, and it’s also one of the few places left to host ad free video.


Content Marketing Tools


For marketing your business with content generation, you’ll want to check out one of the leading content creation resources online, CopyBlogger. There’s a library of eBooks on content marketing, working with SEO, creating great landing pages, and just about everything else you need to know about marketing your business online. There’s also an active and lively community of content developers to learn from.


Direct Mail Tools


For a direct mail campaign, two of the most cost effective tools available are names you should already know, USPS and FedEx. Whether you’re targeting every door in a specific area or you’re creating something a little more personal, you don’t have to go much further than your local mailing centers to get the job done but there are other options available when it comes to direct mail. A third party company like Dental Marketing that offer dentists postcards can help as they offer full-service direct mail campaign help for dental practices. There are plenty of other niche 3rd party companies that can provide services for any type of businesses. They are sure to include a noteworthy selection on how they can help maximize your ROI when working with them. These services offer a fairly extensive array of options for direct mail, including letters, postcards, self-mailers, and many more.


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