If you’re running a business, you probably know the challenges involved in successfully marketing your company to customers. Getting the word out can be tricky — but it doesn’t have to be. By remembering that customers are just like you, with the same hopes, dreams and desires, you can appeal to them as potential friends — in addition to potential clients. Here are just a few ways that you can shift the tide of business in your favor with several key marketing tactics.
1. Create a Logo
We all know a good logo when we see one — with brands such as Apple and Nike becoming a major part of our daily landscape. What a well-designed logo can accomplish is every marketer’s dream. A good logo speaks of brand recognition, but it also signifies an identification with the customers’ values. When you raise yourself to the level customers expect of you, the returns will be great.
2. Create an App
Apps are a decidedly modern way to get the word out on your business. If you can offer a fun and easy-to-use app that will appeal to your customer base, you’ll be sure to make new fans. This can result in your ability to build long-term business relationships with clients who view your work as a positive addition to their lives.
3. Create Custom Products
With promotional products that are customized to sell your brand you’ll make your business a part of someone’s daily life every time they use these items. Offering promotional products that are imprinted with your company’s logo is a great way to not just earn the customer’s business but their well-earned trust also. This is why mugs, custom aluminum water bottles and other drinkware for businesses can work wonders for your client relationships.
4. Start a Blog
A blog can be a great marketing tool because it’s inexpensive to run — often just a part of the company’s website — and it’s easy to maintain. What you’ll want to do with a blog is keep customers interested in what you have to say. Let them know why investing their time with you is beneficial by keeping them in the loop on business updates and mile markers in your company’s success. When clients know you’re doing well, they’ll be glad they’ve put the energy into creating a bond with your products.
5. Get a Podcast Going
Podcasts are another great, inexpensive way to keep customers informed and interested. Speaking about what is going on with your company as well as how you’re relating your products or services to current events is just one way to get the word out there without breaking the bank. And that kind of promotion is priceless.