Using a website builder can be fun and easy if you know your way around the application. Regardless of how complex or simple the site builder you are working with can be, you still need to follow these four basic steps to success. These will enable you to create your site successfully and be on your way to publishing it in no time at all.
1 – Have a Plan
Every successful website starts with a plan. Planning is an important step when building a website and it is sometimes forgotten by people using online website builders. This is often because they get caught up in the excitement of using a new system and get started right away without stopping to think and plan their new website first. As much as you might like to jump in and get things rolling, planning is essential for a professional looking website and can help you make sure you have included everything that your visitors might need to know or see.
2 – Only Use High-quality Content
Ever seen the phrase “Content is King” while browsing online? You probably have because it is true; content is at the heart of internet marketing! The right kind of high-quality content can help you bring in traffic to your website, impress your visitors, and convert some of them into happy customers! If you aren’t the sort to create content (you’re busy, you’re just not a writer, etc) you can always hire a professional copywriter to create it for you! Freelance writers are easy to find online and often have very affordable rates.
3 – Use Licensed Graphics
When building a website you always need to be sure that you hold the rights (usually in a license) to use the images that you have on your site. If you need to pay a small fee up front that is very reasonable considering how much it could cost you if the person who owns the images finds out you’re using them without a license.
4 – Make Your Website Unique
While it can be tempting to just add your text and graphics to one of the templates offered by your chosen website builder, you need to make as much of an effort as possible to make your site unique. If your website looks like a cookie-cutter copy of every other site built with a website builder you are not going to be doing yourself any favors. Visitors can tell when effort was put into a website’s design!
Building a website with a website builder should be an interesting and enjoyable experience, don’t let simple problems trip you up! Instead use these four tips to take your website from plain to extraordinary and watch the traffic come pouring in!