Proper web design is no longer a luxury even for a small business: The modern customer now expects any business that they patronize to look professional on the Internet. Below are five ways in which you can make sure that you are giving the best impression to your customers when they visit your site.
1. Streamline your Website
It can be tempting to include all of the latest Web 2.0 features and apps in your site; however, the main focus of your site is not to show off the latest technologies. Your customers are looking for a streamlined solution process. Make sure that you give it to them.
2. Properly Manage your Web Copy
The major search engines are quick to penalize a site with misspelled words and even bad grammar. They consider these sites less reputable, and they should, because many spam sites are loaded with bad grammar and content that is repurposed from less than reputable sources. If you need help, call on a reputable company such as HiveMind Marketing for custom web development based in San Jose.
3. Index your Site Properly and Use Internal Links
The easier that your site is to index, the higher that it will go in the search listings of Google, Yahoo, and Bing. If you place internal links to each of your pages, this goes a long way in making the major search engines identify your site as credible. You should also take note of the standards that each search engine uses to index websites and index your site according to the search engine that is most important to you to be listed in.
4. Choose Keywords Wisely
It is a general rule that all of the good keywords are already bought up by major corporations. Focus on long tail keywords that are specific and local in nature – you will likely perform better within the major search engines and attract customers that are closer to the end of the buying process. After all, the more specific a customer is, the more research that he or she has done. Catch these customers to make quick sales without spending a great deal of ad money.
5. A Responsive Website is a Must
You need a website that responds to the medium upon which it is being viewed. You never know if your customers are accessing your website from a 17-inch-screen laptop or a smartphone. Invest in responsive web technology to make sure that you are not losing sales because your text is too large and your graphics are hindering the sales process.
It can be quite difficult to keep up with all of the ways in which customers demand service. If you do, however, you will be rewarded with loyalty. Do your best to keep your website up to date.