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Is Wapple just another mobile website builder? Judging by the vibrant and colorful company website, they are at least trying to stand out from the horde of organizations that offer to help you build a website in a matter of minutes. The company was incorporated in 2004 though the founders have been creating mobile websites for 10 years. There are more than 25,000 licensed users of Wapple technology in 100 countries around the world. The platform has even been translated into more than 20 different languages. When you first log into the site, you tell them if you are a web designer, if you are designing a site for your company or if you are building a site for another company.

Wapple offer four different pricing options, a bespoke option where you negotiate the price and a free trial. The free trial offers 50MB of hosted storage and offers one user login.

–    Bronze: This costs either $24 a month or $259.20 a year.
–    Silver: This will set you back $79 a month or $853 per year and comes with 100MB hosted storage and standard email support.
–    Gold: You can have this package for $160 a month or $1,728 a year. You receive priority phone support and 500MB of hosted storage.
–    Platinum: The most expensive package is $305 a month or $3,294 a year and offers 1GB of hosted storage.

Platinum customers are likely to be annoyed that they don’t receive the dedicated out of hours customer support that is only available to those who pay for the bespoke package. Training and phone support will set you back $110 an hour with additional user logins costing $24 per user per month.

Wapple proudly exclaim that they use Canvas & Architect, two of the best mobile technology products on the market. Canvas helps you build your site(s) quickly and efficiently while Architect makes your existing website content mobile friendly. Wapple also uses Exhibit which profiles the mobile device of every person who accesses your site before ensuring that each WAPL or Canvas Chunk is perfectly optimized.

Creating a website with Wapple is extremely easy. Once you log in, there is a host of easy to follow video tutorials available on the dashboard. When you decide to add a site, you get to choose from an array of readymade templates such as ‘click to call’ or ‘contact us’. This takes the stress out of designing your own website pages. Adding content or graphics is as easy as a few clicks of the mouse. In fact, all you need to do to create an effective site is to follow simple instructions. Programming or coding knowledge is not a prerequisite.

The free email support that comes with most packages is most welcome but for the price, platinum users should have 24/7 support. The free trial is a clever addition on the part of Wapple but it is necessary because the packages are rather expensive despite the fact that hosting comes with the site. It is a good starter mobile website builder but it could prove to be too expensive for small businesses.

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